Webinar “The Art of Sustainability: Building Trust Through Sustainability Communication”
On March 1, 2024, CNC hosted a webinar titled “The Art of Sustainability: Building Trust Through Sustainability Communication.” This event marked the second series of the #TAOS (The Art of Sustainability) program, aimed at expanding the Centerian’s understanding of the importance of sustainability communication in reflecting a company’s commitment to sustainability.
The webinar featured two outstanding speakers:
- Dr. Indra Ardiyanto, MI. Kom, CSRS, CSRA, MIPR – Sustainability Communication Practitioner and Lecturer
- Ir. Azizon Nurza, S.pi, MM, MPR, CPM – Group Head CSR, External Relations & Corporate Communication, MDB Group
They discussed in depth how effective communication strategies can strengthen a company’s sustainability efforts.
“Sustainability communication is an established practice in most companies. It refers to sustainability as a core topic for communication campaigns, branding, stakeholder dialogue, and corporate reporting.” – Dr. Indra Ardiyanto, MI. Kom, CSRS, CSRA, MIPR
Meanwhile, Ir. Azizon Nurza shared:
“The strategy for developing a sustainability communication plan encompasses five key aspects: Logistic Management, Promotions, Manufacturing, Communications, and Human Resources Management.”
Sustainability Communication: More Than Just Environmental
Effective sustainability communication not only brings environmental benefits but also delivers significant business advantages. Companies with a strong sustainability reputation:
- Have higher customer loyalty.
- Find it easier to access financing.
- Gain a competitive edge in the market.
Furthermore, well-communicated sustainability also attracts top talent to join the company. By effectively conveying their commitment to sustainability, companies can build a positive reputation while contributing to creating a more sustainable future.
This webinar proved to be a valuable moment to explore sustainability communication strategies that are not only relevant but also essential in today’s modern business world.